UX design, or more specifically, user experience design, makes a website easier to use and designed to meet user needs. UX design makes arrangements by taking into consideration and analyzing the behavior of users who visit the site. Visitors’ attentiveness allows you to discover the positive and negative aspects of the website. UX is to update your design accordingly.
Good user experience will also improve your relationship with your customers. It will also allow you to sell to your potential customers. UX design has an important role in growing your business, the success of your marketing strategy and increasing your sales.
You will benefit from developing a strategy that puts emphasis on UX research to bring your product to a better position and achieve your goals faster.
What benefits can UX provide for your site to be goal-oriented and user-friendly?
1- Be user-oriented
A potential customer who visits your site may give up the purchase decision because of the difficulties in achieving the desired result. Many users add products to the basket and then leave the site without making a purchase. The main reason for this is the problems experienced in the user experience.
First of all, you should create a design that will easily reach the visitor coming to your site. The user should be able to find and perform something on the site as quickly as possible and proceed to the payment step. Developing a process that prioritizes the user experience in the payment step enables the payment process to be completed.
A user-oriented design allows you to achieve the satisfaction and conversion rates you want on your site.
2- Do not miss advantages
UX design requires a prior research process. In this research, you can explore the advantages and disadvantages of your site by analyzing the actions your visitors perform. UX design develops a model based on this information. In this way, disadvantageous elements can be eliminated, while advantageous elements can be brought to the fore. With UX, you can capture the advantages you don’t realize its potential.
3- Achieve happy customers
One of the most important factors in the growth of a site is happy customers. Staying satisfied with the product is not enough for a customer. All of the experience during the shopping process creates satisfaction. A good user experience allows your customers to complete the shopping process happily. This leads to one of the most important marketing methods that will contribute to your growth: Word of Mouth.
Satisfied customers share their shopping experiences with their environment. It gives advice in their daily lives and shares on social media. This free but very effective marketing method will make significant gains for your business.
4- Repeated sales
A design with a high user experience will satisfy your customer and make him prefer you for future purchases. We mentioned that UX design allows you to win potential customers. In addition, a quick and easy shopping or different experiences on the site will allow users to choose you again. Expenditure on UX design enables new customers and retain existing customers.
5- Increase your SEO success
For Google, user experience is very important. This creates a bad impression if a user who visits your site comes directly from the search engine results. Google makes changes to your ranking based on the success of the experience on your site. For example, being mobile compatible is essential for Google. The vast majority of users search from mobile devices, and the experience on a non-mobile compatible site is rather poor. For this reason, sites that are not mobile compatible are going backward. Similarly, the loading speed of the site is one of the important factors. A late-loading site worsens the user experience and this is a factor in Google’s ranking.