Terms of web analytics

We use different analyzer tools to develop new strategies in order to increase the performance of websites. There are lots of terms in the digital marketing analysis business. Understanding these terms well can help you to get better and more accurate outcomes.

For having full knowledge of the digital marketing world, here is a list of terms used in web analysis jargon.


The user is the visitor who visits a website for a length of time. Uniq user is a helpful statistic in order to specify the number of users that your website reaches.

Return Visitor

It is the user whom multiple visits are detected via cookies. With this data, you can identify the fidelity of your website.


A session is the record of pageviews, activities or conversions of the user who visits your website for a length of time. The session ends with no transactions for 30 minutes or at midnight. Sessions are useful in order to have a general view of your website’s status.

Average Session Duration

It is the average of the total time which the users spent on your website. A higher average session duration means a successful website to keep the users active.


It is the total number of viewed pages. It counts all the pages that the users opened. It is generally used for advertising sales.

Pages per visit

It is the ratio of the user number and pageviews. For instance, if there are 10 visiting users and 20 viewed pages, pages per visit is 2. You can identify your website’s success to keep the users on the website thanks to this tool.

Bounce rate

This ratio gives us the number of users who ends the session without opening a new page. A higher bounce rate offers some retrofits in SEO configuration.

Page Duration

It is the total amount of time which users spent on a specific page. With this data you can detect the most popular pages.

Load Time

It is the time starting from the opening of a page to fully load. It is substantial to make load time shorter.


Conversions are the processes that cover some expectations. This gives us the percentage of the users who purchase a product, fill up a form or subscribe to a bulletin.

Click-Through Rate (CTR)

This is the rate of the showing or clicking of the banners which are shown by platforms such as Google Ads.


These are the automated programs to index the contents and give them space in the search results. Generally, they scan websites daily but sometimes this can change to hourly.

Entry Page

This is the first page that a user reaches with your domain.

Exit Page

This is the last page before quitting the website.

Organic Search

Organic Search counts the number of users opening the website via searching engines. A successful SEO work makes organic search rates increase.

Search Engine Optimization (SEO)

SEO is to optimize your website with the criteria of the search engines in order to make it more significant for the search engine bots. You can have better places in the search engine results and increase your visit and conversion rates with this.

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