UX is the experience gained by the user who interacts with a product or service, with the whole process starting with the interaction. It generally involves the user’s emotions, thoughts and choices in the process. We can say it is the connection between the user and the product or service.
Therefore analyzing the user experience is substantial for understanding the expectations of the user in order to improve the product. There are different ways to analyze but one of them is our topic: Heatmap. Now, let’s tell you about what is heatmap and its benefits.
There are three different movements in a website visit: Mouse movements, clicks and scroll movements. A website owner can keep a record of these movements, their frequency and density by region. This means it’s possible to save the prints of your visitors on your website. These movements and clicks hold important clues. With the heatmap, you can detect the most popular, clickable places on your website. Analyzing this data gives us the opportunity to have important ideas for user experience. We can measure the appeal of the present content; we can say which part or content was more or less interesting by the heatmap.
User experience keeps the most significant clues about the past and future of a product or a service. With well-analyzed user experience, you can detect your product’s present status and interesting points and then improve it through user preferences. Besides, detecting the imperfections can be easily detected via this method. The producer can do its best by collecting the user’s feedback. After that, the producer can improve the product through the collected data. It’s important to use the heatmap on every step. Using heatmaps, you can understand the users’ responses to the changed contents.