Content Marketing strategies to consider in 2020
“Content is king!” We use this phrase of Bill Gates very often. But kings also need to improve…
The benefits of AI and machine learning into the e-commerce industry
The digital world, which overturned the store structure of the traditional retail sector, carried most of the shopping…
Why do companies prefer to use SaaS?
A few years ago, you had to go through long and costly processes to have the software you…
Why UX is highly important for your business?
UX design, or more specifically, user experience design, makes a website easier to use and designed to meet…
Digital marketing for e-commerce
The e-commerce market is very challenging and has several competitive conditions. It is important to find the right…
Marketing trends for 2020
2020 came with brand new targets. Leaving behind a year with lots of talks about marketing and its…
Machine Learning for Web Analytics
Machine learning is a set of methods that can learn and predict with data sets and labels in…
Terms of web analytics
We use different analyzer tools to develop new strategies in order to increase the performance of websites. There…
What is the difference between sessions and pageviews?
Thanks to the advantages of measurability, developing marketing strategies has become more and more sufficient. Today, it is…
Quantitative vs. qualitative analysis
Getting the right data about your website is the key to increase the interactions with your users. Understanding…