performance of your website, which is your face in the digital world, tells
your customers a lot about both your brand and your product or service. Your
website has a direct impact on customer loyalty and potential customers’
There may be multiple reasons why your website may not achieve the desired sales performance. We have summarized the most important of these reasons and the necessity of web analysis in this article.
- Make Sure Your Action Buttons Work
One of the
most important problems that annoy visitors to a website and cause your
sales/conversion figures not to increase with the desired acceleration is that
the buttons cannot perform their functions.
You can quickly find faults that do not work and cause your customers to have negative thoughts about your service/product with heat maps and consol error detection and forward them to your developers.
Thus, both the visitors who are satisfied with the experience of the website will continue to use your brand and you can effortlessly determine which button does not work on your site.
2. Enhance Your Website Mobile-Friendly
become even more critical, especially since Google announces that
non-mobile-friendly websites do not achieve the desired performance in search
results. Moreover, mobile usage rates are becoming more and more widespread
with smartphones becoming even smarter, and even according to recent research,
many people use mobile more than desktops.
So make sure your back end and front end enhancements are mobile-friendly when developing your website. You can use visitor records to monitor your mobile experiences and usage habits.
3. Avoid Long, Dull Forms
that the forms on your website are too long may discourage many visitors from
taking the action they will take. Although forms are very convenient for
getting to know your visitors better and collecting data, it is best to keep
you to follow the steps from which your visitors stop filling in with form
One of the biggest issues you need to pay attention to is to make sure that each input field works correctly and the submit button is running as well as your forms are short.
4. Make Your Web Site Upload Speed Good
situation that can create a worse experience than non-working buttons or long
distances is that your web site loading speed is slow and your visitors wait
for your web site elements to load after they enter your web site.
Research shows that even a 1-second delay affects your site’s conversion rates very badly. Therefore, make sure that your content such as visuals and videos does not adversely affect your site speed.
5. Avoid Mixed Designs
Design is an
immense world, but knowing everyday trends and applying these trends to your UX
design, measuring your visitors’ responses, and optimizing improvements based
on these demands will return you as an extension of the time spent on your
While changing your web site designs, taking advantage of simplicity can give you the advantage of not exhausting the eyes and minds of your visitors.