5 Factors that help to increase website conversion rates

5 Factors That Help to Increase Website Conversion Rates
visitorlab 5 Factors That Help to Increase Website Conversion Rates

The performance of your website, which is your face in the digital world, tells your customers a lot about both your brand and your product or service. Your website has a direct impact on customer loyalty and potential customers’ preferences.
There may be multiple reasons why your website may not achieve the desired sales performance. We have summarized the most important of these reasons and the necessity of web analysis in this article.

1. Make Sure Your Action Buttons Work

One of the most important problems that annoy visitors to a website and cause your sales/conversion figures not to increase with the desired acceleration is that the buttons cannot perform their functions.
 You can quickly find faults that do not work and cause your customers to have negative thoughts about your service/product with heatmaps and consol error detection and forward them to your developers.
Thus, both the visitors who are satisfied with the experience of the website will continue to use your brand and you can effortlessly determine which button does not work on your site.

2. Enhance Your Website Mobile-Friendly


This has become even more critical, especially since Google announces that non-mobile-friendly websites do not achieve the desired performance in search results. Moreover, mobile usage rates are becoming more and more widespread with smartphones becoming even smarter, and even according to recent research, many people use mobile more than desktops.
So make sure your back end and front end enhancements are mobile-friendly when developing your website. You can use visitor records to monitor your mobile experiences and usage habits.

3. Avoid Long, Dull Forms

The fact that the forms on your website are too long may discourage many visitors from taking the action they will take. Although forms are very convenient for getting to know your visitors better and collecting data, it is best to keep concise in terms of user experience. At this point, it may be very useful for you to follow the steps from which your visitors stop filling in with form analysis.
One of the biggest issues you need to pay attention to is to make sure that each input field works correctly and the submit button is running as well as your forms are short.

4. Make Your Web Site Upload Speed ​​Good

The situation that can create a worse experience than non-working buttons or long distances is that your web site loading speed is slow and your visitors wait for your web site elements to load after they enter your web site.
Research shows that even a 1-second delay affects your site’s conversion rates very badly. Therefore, make sure that your content such as visuals and videos does not adversely affect your site speed.

5. Avoid Mixed Designs


Design is an immense world, but knowing everyday trends and applying these trends to your UX design, measuring your visitors’ responses, and optimizing improvements based on these demands will return you as an extension of the time spent on your site.
While changing your web site designs, taking advantage of simplicity can give you the advantage of not exhausting the eyes and minds of your visitors.

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